Entries Tagged 'journalism' ↓

Blogs are becoming a widely used devices for publishing information on the web. They can be used either to communicate general information, or as a marketing tool to promote products and services. Although the blog format has been around for a number of years, the way it is being used is still evolving.

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Blogging
Do you want to start your own blog? This article will tell you how to get started.

If you do not know what a blog is here is a direct description from the Blogger website:

“A blog gives you your own voice on the web. It’s a place to collect and share things that you find interesting – whether it’s your political commentary, a personal diary, or links to web sites you want to remember.

Introduction:
Lots of people use a blog just to write down their own thoughts, while others have large audiences worldwide. Professional and amateur journalists use blogs to publish breaking news, while personal journalists reveal their inner thoughts.

YouTube announced Tuesday that it will be making it easier for citizen journalists to submit news and events to established news organizations. YouTube Direct bridges the gap between new (YouTube) and traditional media by empowering consumers with an accessible tool to submit video while providing established media a rich resource for breaking news footage.

Although established news organizations have their own new submission tools (CNN’s iReport, ABC’s iCaught, Fox’s uReport and MSNBC’s FirstPerson), YouTube Direct wants to funnel their incredible amount of relevant, user-generated content to these news organizations.

Poll Finds 89% Use Blogs, 65% Use Social Networking Sites, and 52% Use Microblogging Sites

But Reliability is a Major Concern

A national survey conducted by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations found that an overwhelming majority of reporters and editors now depend on social media sources when researching their stories. Among the journalists surveyed, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter. The survey also found that 61% use Wikipedia, the popular online encyclopedia.

By Karla Jo Helms

In my previous article, I talked about working with journalists, and why researching the journalist before hand is so important. I would like to elaborate upon the previous article, and add some more information about journalists.

Typically, the historical relationship between a journalist and a PR is that we are opponents in the game we’re playing. When I first realized this, I couldn’t believe it! But, since then, I’ve really began to take the time to understand the journalist’s point of view.