Entries Tagged 'News & Media' ↓

Advertising courses come with a lot of creativity. It is indeed an interesting course where creative juices are allowed to flow without any barriers. Advertising has a lot of potential and one gets to know all about copywriting, copyediting, storyboards, etc. While copywriting is the process of writing the words to promote a product, storyboard gives a visual representation of the flow of the advertisement. Advertising course attracts many and it is quite a hit among the students when it comes to choosing a viable career course.

Advertising falls into two main categories: consumer advertising, directed to the ultimate purchaser, and trade (or business-to-business) advertising, in which the appeal is made to business users through trade journals and other media. Ondalist.com is the best free online classifieds.

products and services carried out primarily to drive sales of the products and services but also to build a brand identity and communicate changes or new product /services to the customers. Advertising has become an essential element of the corporate world and hence the companies allot a considerable amount of revenues as their advertising budget. There are several reasons for advertising some of which are as follows:

Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC.[4] History tells us that Out-of-home advertising and billboards are the oldest forms of advertising.

Certification

This is to certify and attest that, Sports Journalism in Cameroon, Its Challenges and Prospects is the original work of Solomon LYONGA IKUNDI (SM07A474).

Date…………………………………….

Signature……………………………..

Kingsley Lyonga Ngange

Supervisor

Dedication

This dissertation is dedicated to my mother, Stella-Maris Nalowa Ikundi for all she has done for me and all she will do. To her, I am most grateful.

ACKNOWLEDGEMENT